client
RCF NUT & BOLT.
brand aim
To reposition a traditional black-country manufacturer as an agile 21st century supplier.
brand project
The company had been trading as RCF since the 70s with little change in the past 50 years. A management buy-out ushered in a new era, with a vision to build on their British heritage whilst investing for the future. The new management team quickly identified the need to modernise the visual branding and build a new website to showcase the company’s experience and expertise.
brand outcome
The rebrand has re-affirmed the company’s position as a trusted supplier, helping to bring in new enquiries and regain market share.
Projects
Brand identity
Display graphics
Livery
Sales literature
Website
“Think! took a dated brand and gave us the tools to grow into a modern business.”
