brand design for Pier Health


Pier Health Group

brand aim

Build a new brand for a super-partnership of nine GP practices.

brand project

They had already settled on a name – Pier Health Group – but needed help with designing and implementing a brand identity across a variety of communications and platforms. The new brand identity had to work for a range of stakeholders, especially in a commercial space outside of their general GP practice audience.

As well as improving patient perception of healthcare provision in the Weston-super-Mare area, another important aim of the new brand is to attract new talent to the group and improve retention of existing staff.

brand outcome

The resulting work is both fresh and dynamic, setting the vision for the Group and establishing them as a forward-thinking organisation, who aren’t afraid to trial new methods and practices to enhance and improve patient outcomes.

The brand work delivers a coherent look across the group, whilst still allowing idnvidual surgeries to offer a personal and localised service to patients.


Annual report
Brand identity
Display graphics
Sales literature

“The creation of the brand gave the individual practices a visible identity which made them feel part of something bigger.”

CEO, Pier Health Group

Pier Health Group

Other brand projects

What we do

Strategy & Critical Thinking
Brand Foundation
Creative Expression
Digital Articulation