website design shown on screens


Apec Braking Ltd.

brand aim

To increase market share by creating a highly identifiable brand and to maximise exposure of the brand in the marketplace.

brand project

Our work began with the three original owners, when they were a £2m company, positioning the brand ready for their exit strategy.

We continued to work with the company’s new PLC owners to build the brand into a leading supplier – working on multiple marketing and advertising campaigns, training programmes, product launches, new product naming, websites, social media, technical illustrations, exhibitions, brochures – the list goes on.

brand outcome

Apec grew from £2m to over £40m, and is now a dominant brand in the UK aftermarket.


Brand identity
Display graphics
Sales literature

“Think! are always on hand to keep our visual
brand and brand messaging on track.“

Adrian kitchen-marketing manager

Apec Braking Ltd.

Other brand projects

What we do

Strategy & Critical Thinking
Brand Foundation
Creative Expression
Digital Articulation