brand design for Pier Health

Pier Health Group

brand aim

Build a new brand for a super-partnership of nine GP practices.

brand project

They had already settled on a name – Pier Health Group – but needed help with designing and implementing a brand across a variety of communications. The new brand identity had to work for a range of stakeholders, especially in a commercial space outside of their general GP practice audience.

brand outcome

The resulting work is both fresh and dynamic, setting the vision for the Group and establishing them as a forward-thinking organisation.


Annual report
Brand identity
Display graphics
Sales literature

“The creation of the brand gave the individual practices a visible identity which made them feel part of something bigger.”

CEO, Pier Health Group

Pier Health Group

Other brand projects

What we do

Strategy & Critical Thinking
Brand Foundation
Creative Expression
Digital Articulation