client
Quantum Cryogenics Ltd.
brand aim
To rebrand and reposition the business as a Tier 1 supplier; creating a more professional persona to compete with similar (larger) businesses.
brand project
Quantum is a family-owned and managed business with a great name as a contract supplier to larger businesses. The owners saw an opportunity to grow market share with their own product innovations and to sell direct to the end customer, but they needed to look more credible to compete at that level.
brand outcome
Overhauling the brand collateral as part of a new identity gave the company more focus and the vision that it could achieve it’s goals and become a preferred supplier.
Projects
Brand identity
Digital marketing
Packaging
Sales literature
Website
“Profits grew by over 300% in the 5 years following the introduction of the new brand image.”
