Our brand journey – a personal account

Dora Think! Design

2019, for me, signalled a year when I wondered – after 18 years in business – where on earth we were going …

The business I’d co-founded in 2001 had become dull. Unlike the early years, when we were full of heady anticipation and creativity and passion for the work we were producing and the excitement of seeing clients’ company’s transformed with a new identity and marketing strategy, somehow … along the way, as the years had rolled by (and almost without me noticing) we had stopped shining.

2020, I’m sure you won’t need reminding, was the year that changed everything, for everyone.

And for me, amidst all the hardship and heartache, it also provided a chance to stand back and take stock of our business. What had changed? The market seemed static. Was that it? Had it really come to a stand still? The truth is, markets are never static because they are made up of people and so by nature, they’re always changing and evolving. Whether it’s a change in demand, a change in knowledge, a change in society or any other countless ways people change, markets aren’t a place for static entities. The problem was, we had not changed with them.

Change is never easy, but if we were going to survive we had to adapt – like a crab shedding it’s shell, it needed to be a transformation to signal the end of an old era and the beginning of a new one.

Looking back, it all seems to be a bit hazy. Like a road you know you need to walk on, but you’re not quite sure where it’s leading – we went with it, in faith, because standing still wasn’t an option.

Digging deep, we knew that the landscape had changed, so we asked ourselves very honestly: what did we do that still offered value? I laugh at this stage because it truly could have gone either way! But in the end the answer was deceptively simple and staring right at us. It was in our business name: we Think!

We’ve always done it. We think a lot about our clients’ businesses, where they are, where they’re going and how we can help them reach their goals through a process of brand development. Our problem was, we just hadn’t identified our story, we hadn’t worked out what our own brand was!

Today, I’m delighted to announce the launch of our new website, signalling a new approach and era for us and positioning us for future growth. It communicates exactly what we do, how we (uniquely) do it and most importantly how it benefits the very businesses we want to work with.

I’m hugely proud of the team for bearing with me on my quest. I’m excited about the future and I’m ready for every opportunity that comes our way.

If you’re still reading this, thank you for getting this far and finding out what our business has been through over the last 3 years! And if this resonates, if you’re not sure where you’re going, if the market seems static and business is slow – for heaven’s sake don’t stay where you are. Talk to someone, talk to us. You never know what possibilities that conversation might open up…


Other thoughts.

What we do

Strategy & Critical Thinking
Brand Foundation
Creative Expression
Digital Articulation