client
Breast Cancer UK
brand aim
To reignite a movement by rebranding Breast Cancer UK so that it stands out with renewed energy, inspires more support, and ultimately drives greater awareness and funding for life-saving research and education.
brand project
The project began with an intensive workshop with BCUK’s leadership team aimed at uncovering the core values and brand pillars that define the organisation.
We delved into their target audience, analysed their competitors, and refined their market positioning. This process allowed us to define the brand’s personality, culture, and tone of voice, forming the backbone of a brand strategy designed to achieve their goals.
brand outcome
The culmination of this work is a revitalised brand narrative and identity that authentically represents Breast Cancer UK and confidently positions them for future growth.
Projects
Brand identity
“Dora and the Think! team were a great fit for us. From the get-go they worked closely with our team to get to the heart of our cause and bring our brand story to life. The result is a subtle but powerful transformation of our brand profile that will help us reach a wider audience. They nailed it!”
