Your brand is everything your company stands for – so wouldn’t you want to trust the right people to take care of it? But with so many creative agency choices from branding consultants, brand designers, graphic designers … what’s the difference between them? And how do you know who is right for you?

In this blog, we’ll unpack the confusion and bring clarity on this vital topic giving you the ability to make the right choices.

What is a brand consultancy?

Think of it as the mastermind behind your brand’s personality. A brand consultancy ensures your business not only stands out, but resonates deeply with your target audience. Experienced professionals dive into the nitty-gritty of your brand’s DNA, refining everything from your visual identity to your brand voice, and even strategising the best ways to connect with your customers, so that your business remains at the forefront of their minds.

Who works in a brand consultancy?

In a brand consultancy you’ll find a dynamic team of experts, including brand strategists, creative designers, copywriters, developers and marketers all working in harmony to elevate your brand’s presence. With their sharp acumen, creative flair and a deep desire to understand your business goals, they partner with you to transform your vision into a compelling narrative that not only differentiates your brand but helps drive sustainable growth.

Why should businesses work with brand consultants?

As a business owner, you naturally want the best for your company. Doing things on your own can seem like the right idea, and even make sense for many startups in the interest of keeping costs to a minimum – but, at some stage, all businesses need to evolve into a brand in order to secure more investment, more custom, and generate healthier profits. Let’s face it, navigating the complex landscape of modern marketing is no easy feat.Even the most seasoned companies can lack a recognisable brand that allows them to effectively compete – a risk that’s particularly important in today’s marketplace, where savvy startups and disruptor companies are eager to steal market share from established firms.

This potential threat is crucially relevant for any business, in any sector. Consumer-facing high-street names may be famous for their strong brands and well-publicised rebrands, but a small manufacturing company with two or three loyal clients – although considered a world away from the high street – needs a strong brand for the very same reasons: to secure sustainable business and prosper, especially in unexpectedly challenging market conditions like we’ve seen with the Covid-19 pandemic.

Whatever stage you find yourself, it’s never too late to consider what your brand says about your business – and how, with help, you can do more with your company.

Need to discuss your brand?

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